I don't know what they're doing, but here is what gamification means. From Oxford English Dictionary:
noun
the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
"gamification is exciting because it promises to make the hard stuff in life fun"
no
I don't know what they're doing, but here is what gamification means. From Oxford English Dictionary: noun the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service. "gamification is exciting because it promises to make the hard stuff in life fun"